Scion's goal from the start was to change the conventions of the auto industry. They set out to create an affordable, unique & sophisticated vehicle. They wanted to create a new environment for people to purchase a car in - the kind of place where you're not sold a car, but rather where you would go to buy a car. Simple, straightforward & convenient - that's Pure Price.

Here's how it's done: Scion's Pure Price purchase experience means no haggle, no hassle. The price you pay for all products and services offered equals the dealership's posted and advertised price. Price menus are clearly posted in the dealership showroom for all products and services. Dealers are free to set their own prices.